If you’ve got the goods, there’s no need for gimmicks.

Raw, real, and no bullsh*t.

Avoid adding to the noise.

Everyone is yelling about their stuff on social media—trying to appease an algorithm. They’re busy chasing trends, rather than creating them.

Truth Drops are not about saying what you do; they reveal who you are. Truth Drops are not about reaching for validation; they demonstrate a knowing.

It’s a different approach—an elegant one you can be proud of. So stand tall in the wisdom of your journey, and stand out by crafting your most meaningful message into a timeless art piece.

  • Beyond Talented.

    —Simon Sinek (Start With Why)

  • This is a messaging Masterclass.

    —Captain Jack Hart (San Francisco Police Department)

  • Unparalleled... Working with Pete is an experience of complete and utter brilliance.

    — Peter Merrett (Bringing Wonderful to Life)

  • To capture authenticity in an artful manner, intelligently and professionally… this is marketing GOLD!

    —Clay Hebert (The Perfect Intro)

Just be real.

After 20+ years in the content game, I guarantee you nothing is more magnetic than authenticity—communicating truth, with clarity. Do this succinctly, and you have the ultimate market cut-through—any industry, any platform.

I’ll help you elevate the essence of your message, craft it intelligently, and deliver it authentically. You’ll have beautiful, timeless content—for work or pleasure.


The what, why, and how.

This is not your average video experience.

It’s a journey into a deeper understanding of your content and how to convey it in the most compelling way—on and off camera. Here are a few simple things to help paint the picture:

What is a Truth Drop?

Why do they work?

How are they done?

  • The biggest impact on my business was the impact it had on me personally.

    —Rick Salmon (Find Your Authentic Voice)

  • Commissioning Pete to shoot our speakers was one of the best investments we’ve ever made. He has an ability to capture the essence of a person in an unparalleled way. The collateral is potent, the experience is unforgettable.

    — Kim Harrison (Former CEO, Start With Why)

  • Pete is a true treasure in delivering his skills, feedback, and guidance.

    — Olivia Crooks (Intimate Being)

  • A Master Storyteller. Work with him.

    —Cameron Shayne (Budokon Academy)

Behind the Scenes

Astute and discerning, Faiz is a thought-leading entrepreneur who lives on the frontlines of innovation. This was the first time he saw his Truth Drop.

Understanding the Process

The Truth Drop experience—explained by those who have lived it.

Set yourself apart, attract aligned clients, and craft your legacy.

Featured Truth Drops.